Dear Students!!! Bangalore University has declared the Bangalore University BBA 6th Sem Result. Students who have appeared for the examination can check Bangalore University Result 2020 from here. To check the result, students have to provide the “register number”. Online Mark Sheet is very helpful to check the gained marks. Students are advised that the online mark sheet is just for information. It must not be considered as the final mark sheet. Within a month of the declaration of the result, students can collect the original mark sheet from the respective colleges.

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2 Marks Important Questions

What is the meaning of Man Power Planning? What is Grid Layout? Define Consumer Behaviour Expand CDBMS. What is Barcoding? what is Product mix? what do you mean by convenience Store? what do you mean by warehousing? what do you mean by markup pricing? Give the meaning of electronic retailing.

6 marks Important Questions

Briefly Explain factors affecting Retail Industry. Briefly explain the types of Customers. What is E-tailing? What are the challenges of electronic retailing? What are departmental stores? Explain the advantages and disadvantages. Explain the factors influencing location of a store. explain any six pricing strategies in retail organisation. what are the objectives of supply chain management? explain social issue in Retailing. explain ethical and social issues in retailing?

14 Marks Important Questions

Explain in detail the contents of business plan. Explain Retail marketing mix in detail. What is Consumer Behaviour? Explain the factors influencing Consumer
behaviour. Explain legal aspects in Retailing. Explain in detail the contents of business plan. define retailing and explain the function of retailing. Explain the factors influencing location of a new retail outlet. explain various compensation methods available for retail employees.

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You are working as the manager in an electronics company from past few years. One day you noticed that the financial manger is window dressing the financial statements and is tempering the books of accounts. As the loyal employee of the company you want to disclose this issue to the seniors but you realized that is even your superior are involved in this matter. What should you do in such a scenario? Analyze the spirit of whistle blowing along with the different kinds of whistle blowing.

A junior member of staff has just returned to work after taking special leave to care for her elderly mother. For financial reasons she needs to work full -time. She has been having difficulties with her mother’s home care arrangements, causing her to miss a number of team meetings (which usually take place at the beginning of each day) and to leave work early. She is very competent in her work but her absences are putting pressure on her and her overworked colleagues. You are her manager, and you are aware that the flow of work through the practice is coming under pressure. One of her male colleagues is beginning to make comments such as “a woman’s place is in the home”, and is undermining her at every opportunity, putting her under even greater stress.
(a) In light of the above case, elaborate the ethical dilemma.
(b) How should you proceed so as not to discredit yourself, your profession or the practice for which you work and at the same time maintaining integrity and confidentiality in your actions?

2 Marks Important Question

1.What Do You Mean by Product Branding ?
2.What is Brand Equity?
3.What is Product line ?
4.What is Brand?
5.Define Celebrity?
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6.What is Product Strategy/Personality?
7.What is International Marketing ?
8.Define Product Management?
9.What is Co-Branding?
10.Market Segmentation
11.Product management ?

6 Marks Important Question

1.What is Brand Extension? Advantages
2.Brand Positioning ?
3.What us Sales Forecast and explain its advantages/ Significance ?
4.What is Advantages of Brand Positioning?
5.Types of Branding Strategies?
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6.Discuss the significance of consumer behaviour ?
7.Delphi Method
8.bases of Market segmentation ?
9.Consumer Behaviour ?

14 Marks Important Question

1.Types of Branding Strategies?
2.International Marketing
3.Explain Brand Challenges and opportunities.
4.Elements of product differentiation?
5. Brand Identity? Principles of brand identity
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6.Market Segmentation ? Explain the benefits of market segmentation
7.Steps involved in developing product strategy.
8.Types of Branding Strategies
9.Sales Forecasting ?
10.New product development process
11.Developing a Brand

6 Marks Important Questions

1.Varioud Modes of entry into international Business
2.Nature of MNC
3. Marketing Research
4.Export Procedure /Import Procedure
5.Absolute Advantage Theory
6.FDI on domestic Business in India
7.International Licensing
8. Distinguish B/t Domestic and foreign Companies

14 Marks Important Questions

1.Nature - Characteristics - Modes- of International business
2.Export and Import Trade Procedures
3.Information Requirements for international Marketing
4. Factors/Readons for the growth of MNC’s
5.Valance of payment ? Disequilibrium in B.O.P in India
6.Varioud mode of entry into IB
7.Types of data/Information Required for IB
8.Manifestation of Globalisation
9.Advantages of MNC’s to Home Country and Host Country

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